Program Features: Online Lead Generation

Any salesperson knows the importance of lead quality. Coming from outdated methods like postal mail or the telephone or by modern email and website systems, a lead is only as good as how it is generated. Most online lead systems are setup to capture as many leads as possible by requiring personal information for little in return. This is not an efficient method of generating quality leads because there is a large likelihood of falsified lead information or upset visitors who did not get what they had expected in return for their personal information.

How does our system help you produce leads?

Targeted Leads By targeting a specific community and providing valuable local information about that community you can become an authoritative resource for your community. Residents will gladly participate in your community website because they will see the value in return for their participation. Visitors will trust your expertise and will submit their information to gain access to special features within your website. Essentially, you can significantly increase quality of leads just by becoming the neighborhood specialist real estate agent! Property Leads: Anyone interested in more property information or who wants to tour an available property in your community can request a personalized tour with just a few clicks. This provides instant access to your services and a source of excellent quality leads!

MLS Search Leads: Visitors will sometimes find that their dream home may not be in your specific community, but because you have provided them with so much information they are likely to still use your services. Providing an access point to search the local public MLS database is another great way to demonstrate your professionalism and create valuable leads.

Contact Leads: Because your name and contact information is at the top of every page, you can guarantee that when someone is on your website and needs more information they are going to contact you! Our system makes it easy for them to email you at their convenience and ask for exactly what they need whereby creating a great lead for you! Online Exposure How you market yourself online is an important factor in the quality of your leads. Label yourself as a regional agent and you cast too wide a net that will catch plenty of leads but mostly of poor quality. Try using too many online systems to promote yourself in common markets and you are not only spreading your marketing dollars thinly but also competing with yourself for online placement. Our system will help you strongly market your services in a targeted area producing more quality leads than the other online lead systems combined.

Resident Leads: Perhaps the most obvious but overlooked source of leads will be those generated by interacting with the residents! These homeowners will come to trust you as their local neighborhood real estate specialist and will not only bring you their business but will often gladly refer you to their friends and family. This type of relationship with your community residents can create an ongoing lead source!